Retail porkies – challenge the nonsense

Supermarkets invent terms to suit their needs and, as a discerning consumer, it really is your right to challenge nonsense.

The term fresh fish is of course relative. On the high-street, at supermarkets and in city restaurants fresh fish really means days old so, when patiently waiting for your number to be called at the fish-counter, be ready to ask where your fish is from and how many days ago it was likely caught.

At Octane we have therefore made a new, differentiated and entirely transparent definition – Ocean-fresh. Simply put, it means caught, prepared, cooked and eaten same-day. Click here to see how we catch, cook and eat ocean fresh fish. Otherwise why not take peek at some of our gastro campfire cooking recipes:

Baked wild sea trout and shoreline herbs
Squid + chorizo with rice, beetroot + apple
Blood orange seared wild scallops
Wild clam with shoreline garlic vongole
Shoreline crab linguine and wild garlic
Home smoked wild mackerel and homemade pasta with peas
Blueberry orange muffins

Ocean fresh can be found at Octane.

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